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Journal of Management Inquiry
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Editorial

Guru of Gurus

Peter Drucker, Logology, and the Ultimate Leader

Grace Teo-Dixon

Nanette Monin

Massey University, Auckland, New Zealand

Since management theorizing began, a trend that clearly separates managers into a hierarchy of leader-managers has emerged: "Leaders" are now perceived as higher order managers, and "bad" managers are now called "managers," and "good managers" are called leaders. The authors suggest that management and leadership theory have already moved from the naming of managers to the designation of the select few as leaders of managers and that a leader of leaders or an ultimate leader will debut. Supported by Burke's theory of logology, the article suggests it is language itself that propels the drive toward hierarchy until it arrives at an ultimate position. The method of text analysis utilized is called scriptive reading, and the article is underscored by the larger methodology of new rhetoric.

Key Words: Drucker • leadership • logology • management • scriptive reading • text analysis

Journal of Management Inquiry, Vol. 16, No. 1, 6-17 (2007)
DOI: 10.1177/1056492606294637
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This article has been cited by other articles:


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P. M. Hirsch and M. Lounsbury
Editors' Introduction
Journal of Management Inquiry, September 1, 2007; 16(3): 216 - 216.
[PDF]

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J. G. (Jerry) Hunt
A Reaction to Guru of Gurus
Journal of Management Inquiry, March 1, 2007; 16(1): 18 - 25.
[Abstract] [PDF]